About us

Mamamigo Ltd and brand name Xpanda Bra founder, Declan Mc Donnell, has extensive experience in the lingerie manufacturing industry, having previously worked for one of the UK’s biggest bra Manufacturers.


The concept of Xpanda Bra was born as a result of Declan’s wife Diane, a breastfeeding mother, experiencing discomfort with ordinary nursing bras which did not accommodate the fluctuating breast size whilst breastfeeding.

young man holding the new adjustable cup nursing bra xpanda bra

Declan decided to carry out some research to establish what was available on the maternity nursing bra market. Being unable to identify any suitable products, he approached Innovate-Design and with their help, tests, trials, several prototypes, support from experts within the lingerie industry and their extremely professional technologist and seamstress he came up with the final product. Declan is very proud to be able to provide the solution for discomfort caused by traditional bras to pregnant and nursing mothers of today.


Diane, who helps with the day to day running of the business, is also a qualified peer supporter helping new and first time mothers through breastfeeding hardships, giving tips on: how to breastfeed, breastfeeding problems, benefits of breastfeeding and breastfeeding in public, through the breastfeeding network.


After initially setting up the company Declan and Diane decided to accept investment from a private investment company.


Our innovative product and  brand has grown by earning the trust of every customer by providing high quality, innovation and delivering exceptional customer service.
We have a friendly relationship with both our manufacturer and stockists and try to trade as ethically as we can. This helps us to grow our brand awareness and sales.

Mamamigo Ltd are dedicated to pushing the lingerie boundaries by providing the latest innovation in pregnancy and nursing bras. We find our product helps make mums and mums to be, feel confident, comfortable and supported during each stage of pregnancy and breastfeeding


Xpanda Bra maternity nursing bras are now sold in the UK, Ireland and worldwide.