Xpanda BraMaternity & Nursing Bras for Breastfeeding Mothers | Xpanda Bra | Our Story
Our Story

Our Story

Mamamigo Ltd and Xpanda Bra founder, Declan McDonnell, has extensive experience in the lingerie manufacturing industry, having previously worked for one of the UK’s biggest bra manufacturers. Recognising a gap in the market for maternity underwear and nursing bras for breastfeeding mothers, he took his knowledge of manufacturing and introduced Xpanda Bra to grateful women around the world.

Our Concept

The concept of Xpanda Bra was born as a result of Declan’s wife Diane, a breastfeeding mother, experiencing discomfort with ordinary nursing bras which did not accommodate her fluctuating breast size whilst breastfeeding.

Declan decided to carry out some research to establish what was available on the maternity nursing bra market. Being unable to identify any suitable products, he approached Innovate-Design and with their help, tests, trials, several prototypes, support from experts within the lingerie industry and their extremely professional technologist and seamstress, he came up with the final product. Xpanda Bra is the answer to the discomfort caused by traditional bras to pregnant and nursing mothers which cannot accommodate their changing body shape.

Diane, who helps with the day to day running of the business, is also a qualified peer supporter, helping new and first-time mothers through breastfeeding hardships, by giving tips on how to breastfeed, breastfeeding problems, benefits of breastfeeding, and breastfeeding in public through the breastfeeding network.

After initially setting up the company Declan and Diane gained investment from a private source. Xpanda Bra maternity nursing bras are now sold in the UKIreland and worldwide.

Our Innovation

Our innovative product and brand has grown by earning the trust of every customer by providing a high-quality product, a pioneering design and delivering exceptional customer service.

We have a friendly relationship with both our manufacturer and stockists and try to trade as ethically as we can.

Pregnancy and Nursing Bra

Mamamigo Ltd are dedicated to pushing the lingerie boundaries by providing the latest innovation in pregnancy and nursing bras. Our bras are soft, breathable and totally adaptable, so you can change them to suit as your body changes during pregnancy and whilst breastfeeding.

We find our product helps make mums and mums-to-be feel confident, comfortable and supported during each stage of pregnancy and breastfeeding.

Shop the range now and find your perfect fitting maternity and nursing bra.

MD of Xpanda Bra UK